Irresistibles adds a new segment to their “Kettle” style chips, with a super-thick line of traditional crunchy chips. Wrapped in a bold package presentation, the rustic design architecture blends modern photography styling with the feel of hand-made graphic elements to reinforce key product attributes — thickness and quality.
Metro Design Management:
Éric Gagnon Metro Private Label Group
St. Joseph Communications / DW+Partners
Creative Director: Dennis Benoit
Designer: Renald Leduc
Photography by Alain Sirois