SuperGros came to us for help in creating a new packaging design for the Lykkedal cheese series that take up the fight against more expensive and exclusive cheeses on the supermarket shelves. We activated the brand by creating a design that builds directly on the name “Lykkedal” that is a contraction of the Danish words “happiness” and “valley”. We defined an idyllic brand universe that is both authentic and credible in order to heighten the brand expression and product positioning. In addition to the new design, we created an ad concept that supports Lykkedal’s new brand identity. Today, the Lykkedal line includes ten cheeses and plans to expand their product line in the near future.
Brand manager: Pernille Kiss Jensen (Product developer at Supergros)
Project manager: Ronnie E. Greve
Art director: Rikke Blicher
Artworker: Martin Højer Kofod
Illustator: Theis Møller Jakobsen