Category: Redesigned Brand
Retailer: Harris Teeter
Agency: Galileo Global Branding Group
Based on the insight of the foodie/ eating culture Harris Teeter challenged us to reposition and redesign the HT Trader brand so that it would appeal to a wider audience. With this rebrand we modernize the logo and redesigned each individual package or grouping of packaged to reflect the new positioning of Discover-Inspire-Enjoy.
Senior Art Director: Lee Gobbi