PAMS PREMIUM ICE CREAM
Retailer: Foodstuffs Own Brands Ltd
Country: New Zealand
Agency: Brother Design Ltd
Prepare yourselves this summer for Pam’s brand new premium ice cream. Bold, black labels with delicately detailed illustrations and clear tubs are a fresh addition to the freezer. No need for product photography as the window on the lid shows what a beautiful product this is.
Pam’s is all about good value, quality products with desirable packaging – it’s no wonder they have built a loyal following to be New Zealand’s largest grocery brand.
Creative Lead / Designer: Paula Bunny