Holiday Popcorn Clusters

Category: G9. Packaged Goods
Retailer: 7-Eleven
Country: United States
Agency: Brandimage

Project
7-Select sought to introduce a gourmet Holiday popcorn cluster collection that consumers would pick up on their way to a holiday party or keep on their coffee table to share. Created was a “gift-worthy” label to showcase the artisanal nature of the popcorn in the clear jar.

Credits:
Executive Creative Director: Don Childs
Creative Director: Scott Smith
Designer: Tim Binzer