232 - GL-CandyGood Livin’ Bagged Candy

Category: G9. Packaged Goods
Retailer: Mapco
Country: United States
Agency: Galileo Global Branding Group

Good Livin’ is a brand with an architecture that was developed to compete within the fast-paced, competitive C-store environment that National Brands dominate. The monochromatic nature of this system allowed us to inject an appetite appeal that a window alone couldn’t provide for the product.

Agency: Galileo Global Branding Group
Art Director: Craig Minella
Designer: Felix Rosales

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