Pams Feminine Hygiene

Category: P5. Health Care
Retailer: Foodstuffs Own Brands
Country: New Zealand
Agency: Brother Design Ltd

Project
These modern, elegantly simple designs transcend the cluttered information-overload of the feminine hygiene category. Handwritten type has a distinct look and feel: eye-catching yet personal, with a gently knowing sense of humor. The designs are light, cheerful, informative and highly visible.

Credits:
Creative Director: Paula Bunny
Senior Designer: Justine Rankine
Copywriter: Justine Rankine / Annette Roper
Illustrator: Ashley Goldberg
Typographer: Jynell St James
Client – National Private Label Manager: Jocelyn McCallum