Irresistibles La Collezione Sorbets

Category: G10. Frozen
Retailer: Metro, Super C, Food Basics
Country: Canada
Agency: St. Joseph Communications | Content Group

Project
Classic frozen desserts crafted in Italy, available in 3 varieties of 3 flavors each.

Differentiated through minimal design, modern and fresh, inspired by pop art style.

Strong summery color codes to stand out in the crowd.

Exotic, European graphics with a Dolce Vita inspiration!

Credits:
Creative Direction: Éric Gagnon (Metro), Dennis Benoit (St. Joseph)
Account Director (St. Joseph): Anna Agozzino
Design / Photo Direction (St. Joseph): Creeshla Hewitt
Photography: Dominique Malaterre (TILT)
Food Stylist: Guy Houde
Retouching: Shelley Knegt