Wegmans Pickles

• RETAILER: Wegmans
• COUNTRY: United States
• CATEGORY: G3. Packaged Goods
• AGENCY: Wallace Church & Co.

CREDITS:

• Wegmans Marketing Team: Jaime Torres
• Executive Creative Director: Stan Church
• Creative Director: John Bruno
• Associate Creative Director: Jodi Lubrich
• Designer: Diana Luistro
• Account Manager: Maureen McKenna

SUMMARY:
The Wegmans’ store line desired an upgrade that explored type styles and layouts for a more upscale/hi-end communication quality. A new dieline made room to showcase more of the actual product so our solutions would have to maintain a delicate balance. Communication hierarchies were explored to differentiate between the Base and Organic lines.