Irrestibles Eggnog

• RETAILER: Metro s.e.n.c.
• COUNTRY: Canada
• CATEGORY: G6. Beverages: Non-Alcoholic
• AGENCY: Pigeon Brands

CREDITS:

• Brand manager: Marie Horodecki-Aymes / Éric Gagnon
• Photography: David DeStefano
• Illustration: Jessie Ford
• Art Director: Olivier Chevillot
• Designer: Jessika Neal
• Production direction: Phillipe Morin
• Manager: Armelle Dubourg
• Printer: Elopak
• Pré-presse: Elopak

SUMMARY:
‘Neo-stalgia’ doesn’t cling to a style or an era: it draws its inspiration from the past. It’s a union of the new and the old. We chose to create a playful, vibrant and colorful design in a category known to be functional and traditional. The visual showcases the Holiday Season graphics common to all our products for the festive season, with a strong emphasis on the product flavor. The container with integrated spout makes it possible to keep serving until it’s time to open the next container.