- RETAILER: Metro s.e.n.c.
- COUNTRY: Canada
- CATEGORY: G6. Beverages: Non-Alcoholic
- AGENCY: Pigeon Brands
- Brand manager: Marie Horodecki-Aymes / Éric Gagnon
- Photography: David DeStefano
- Illustration: Jessie Ford
- Art Director: Olivier Chevillot
- Designer: Jessika Neal
- Production direction: Phillipe Morin
- Manager: Armelle Dubourg
- Printer: Elopak
- Pré-presse: Elopak
‘Neo-stalgia’ doesn’t cling to a style or an era: it draws its inspiration from the past. It’s a union of the new and the old. We chose to create a playful, vibrant and colorful design in a category known to be functional and traditional. The visual showcases the Holiday Season graphics common to all our products for the festive season, with a strong emphasis on the product flavor. The container with integrated spout makes it possible to keep serving until it’s time to open the next container.