Wawa Cold Brew Coffee

• RETAILER: Wawa
• COUNTRY: United States
• CATEGORY: G6. Beverages: Non-Alcoholic
• AGENCY: CBX

CREDITS:

• CBX

SUMMARY:
Beloved c-store Wawa was releasing a line of ready-to-drink cold brew coffee cans and they needed a fresh package design to show off their brand-new product offering.

The can needed to communicate the craft nature of the product, while also feeling category appropriate and in line with Wawa’s brand. CBX created sleek can designs for the line’s three flavors. The cans make use of a minimal color palette to communicate the product’s smooth flavor and small batch nature of how it’s created. Expanding line graphics express energy and recharge, while the colorful banners indicate the different flavors and make the cans pop on shelf.