M Instant Soup

  • RETAILER: Makro
  • COUNTRY: South Africa
  • CATEGORY: G3. Packaged Goods
  • AGENCY: Daymon Worldwide

CREDITS:

  • Brand Manager: Stacey Read
  • Photographer: Celeste Betz
  • Designer: Celeste Betz

SUMMARY:
In July 2018 Makro’s M Private Label brand launched its new range of flavored

Instant Soups.
The brief was to design a small box for instant soup sachets that would be in line with the brands styling and that would convey a range of different flavors without using food ingredients to depict the flavor.

The concept needed to show a delicious homemade cup of soup, with each variant defined by color, balanced with a homely and traditional feel.

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