Woolworths Muesli

• RETAILER: Woolworths
• COUNTRY: Australia
• CATEGORY: G3. Packaged Goods
• AGENCY: Marque Brand Consultants

CREDITS:

• Design Director: Wendy Laws
• Account Director: Nicola Richards
• Brand Manager: Kate Walker
• Design Specialist: Alice Johnson

SUMMARY:
Brief: Redesign the existing Woolworths Muesli range.

Core objective: To convey a feeling of vitality while sharing the goodness of nature

Creative Solution: We created a tropical concept that effortlessly combined a softer palette of color with a design bursting in energy using ingredient cameos to showcase the goodness inside. This is held together by a simple rounded device to create a focal point for consumers.