Peanut Butter Filled Pretzel Bites
SILVER
Brand: Prince & Spring
Retailer: Boxed
Country: United States
Category: G3. Packaged Goods
Agency: Prince & Spring
Summary:
The Prince & Spring Peanut Butter Filled Pretzel Bites are the latest delicious snack to join the Prince & Spring portfolio. Our imagery combines photography and illustration to create loving characters out of the two main ingredients. The images of the pretzel bite and peanut butter swirl are emphasized with illustrative linework that adds a sweet touch of personality. Representing the perfect combination of sweet and salty, the two ingredients see each other and know it’s “Love At First Bite.” The concept comes together when the customer takes her first bite and realizes that she has entered into a new longterm snack relationship.
Credits:
- Jeff Gamsey – VP of Private Brands
- Chris Cheung – Creative Director
- Vera Atamian – Designer
- Annslee DeLuca – Brand Manager & Copy Writer
- Brandon Wehmeyer – Senior Product Developer
- Monica Kim – Senior Graphic Designer
