SIMPLY ME BEAUTY

SILVER
Brand: Simply Me
Retailer: 
7-Eleven
Country: United States
Category: P4. Beauty: perfumes, cosmetics, make-up, etc.
Agency: Brandimage

Summary:
7-Eleven was seeking to bring more female customers into their stores with a high quality, yet affordable cosmetics and beauty tools line. The seasonal on-trend assortment was specially geared to millennial “glam seekers on the go”. Utilizing black packaging to convey simplicity and sophistication, we created a sleek, modern brandmark, adding a touch of elegance through the use of gold foil-stamping and clean lines.

Credits:

  • Executive Creative Director – Don Childs
  • Art Director – Scott Smith
  • Designer – Jeff Raulie & Amanda Denhart
  • Production Artist – Ree Foltz
  • Brand Managers – Jenny Price & Anna Oris

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