Natural Goodness
SILVER
Brand: Sun Harvest
Retailer: The Dairy Farm Group
Country: APAC
Category: B1. New Brand
Agency: Muse Creative
Summary:
SunHarvest Fruit & Veggie Crisps: natural goodness design
Consumers continue to aspire to better and healthier eating. Snack products that bridge the gap between nutrition and indulgence with tasty, portable options can break through the snacking clutter (source: AC Nielsen).
To capitalize on the growing snacking trend, Sun Harvest has launched a range of Fruit & Veggie crisps across 4 Asian countries in November 2017. Packed full of tasty goodness from carefully selected, top quality natural fruits and vegetables that are vacuum fried for a superbly crisp texture. Sun Harvest Fruit & Veggie crisps are deliciously crunchy snacks with a fresh taste in every bite. Sun Harvest, delicious snacking with nature’s best!
The packaging design supports the nature’s goodness proposition with a natural design and fruit & veggie illustrations.
Credits:
- Fann Yuen | Own Brand Director
- Chris Leung | Brand Manager
- Iris Lee | Creative Director
- Jeslyn Tai & Amelie Yap | Graphic Designer
