PnP Easter

Category: B4. Holiday or Limited Edition
Retailer: Pick n Pay
Country: South Africa
Agency: Daymon

Summary:
A joyful, seasonal communication for South Africa. The packaging design brings spring and Easter fun into the stores. Seasonal colors were combined with complementary patterns to make the scenery. A suite of friendly characters, together with patterns, bring a little bit of humor into the season.

Credits:

• Creative Direction: Jens Sievert
• Design & Illustrations: Ines de Almeida Batista
• Account Executive: Margarida Lacerda