El Corte Inglés

Category: B1. New Brand
Retailer: El Corte Inglés
Country: Spain
Agency: Supperstudio

Summary:
El Corte Ingles commissioned us to create a new identity for its private brand. First we had to create a structure for the entire brand and secondly, we had to find the wording for the design of each line that would make consumers feel closer to the brand and give the brand a more modern look.

• Credits:
  Paco Adín, Creative Direction
• Lourdes Morillas. Account Management
• Susana Seijas. Account Direction