El Corte Inglés Chips

Category: G9. Packaged Goods
Retailer: El Corte Inglés
Country: Spain
Agency: Supperstudio

Summary:
Chips made with love. Inspired by the American housewives 50s aesthetic, we have created three perfect mothers, wives, and cooks, to communicate each variety: wavy, original and crunchy. Our visual memory helps to build the contemporary packaging of El Corte Inglés chips.

Credits:

• Paco Adín. Creative Direction
• Lourdes Morillas. Account Management
• Susana Seijas. Account Direction