Prince & Spring

Category: B1. New Brand
Retailer: Boxed
Country: United States
Agency: Prince & Spring

Summary:
The brand was born as the antithesis of what private label was; generic, low quality, “value”.  Millennial shoppers don’t just expect quality, convenience, transparency, and authenticity – these are table stakes.  In building our brand as premium, we focused on quality and performance.

Credits:

• Brand Manager: Jeff Gamsey
• Art Director: Chris Cheung
• Packaging Designer: Vera Atamian
• Writer: Annslee Deluca
• Photography: Davis Hawk