Prince & Spring Stellar Seltzer

• RETAILER: Boxed.com
• COUNTRY: United States
• CATEGORY: G6. Beverages: Non-Alcoholic
• AGENCY: Boxed

CREDITS:

• VP Private Brands: Jeff Gamsey
• Creative Director: Chris Cheung
• VP Design: Ryan Carl
• Package Designer: Monica Kim
• Brand Manager: Annslee Deluca

SUMMARY:
Stellar Seltzer is Prince & Spring’s new brand of sparkling water/seltzer designed to deliver a lively, elegant, and refreshing experience. Inspired by the amazing times and memories people create while celebrating life, Stellar was imagined to be toasted as champagne under starlit skies.

We wanted brand elements to shine (like stars), enthrall and captivate like people do when looking up at the night sky. Hence the name: Stellar.

The opulent starburst design that shoots from the center of each can with colored flavors was inspired by constellations and fireworks, and the effervescent feeling of bubbles dancing on your tongue.

We chose a deep, rich blue reminiscent of a midnight sky for our backdrop, maximizing contrast for the other design elements, and we created a curvaceous script logo crafted to flow and sprawl across the center of each can as if ascending upwards towards the stars.