Five years ago, we could never have imagined the impact that the Vertex Awards would have on private brands globally. This year’s record-setting class of entrants is evidence of not only Vertex’s impact on design but strategy. We have pushed retailers, agencies and manufacturers to explore the boundaries of private brand, to move beyond the expected and create brands and package design that genuinely differentiates.
This year’s competition included more than 400 entries from 27 countries and 49 retailers. You will discover outstanding design from all around the world. Retailers are playing to win and creating compelling customer-focused brands.
As in prior years, we will announce the winners over the course of this week.
I would like to thank market research firm VOCCII for once again partnering with us on the awards. Their diligence and integrity ensure the integrity of the voting process.
To celebrate the Fifth Anniversary of the awards, we will host two exciting events.
VERTEX AWARDS CELEBRATION – Amsterdam
The Vertex Awards Celebration in Amsterdam will be just before the PLMA International trade show, Monday, May 28th, 2017 from 6:00-8:00 pm at the Hilton Amsterdam, Netherlands. All retailers, agencies, manufacturers, and service providers are welcome to join us for this Free event to celebrate the winners. The event will include a presentation of trophies to attending retailers/agencies.
VERTEX AWARDS POP UP EXHIBIT – New York City
The Vertex Awards POP UP EXHIBIT will be Thursday, June 14th, 2017 from 6:00-9:00 pm at a gallery in NYC. The location will be named later this week. The exhibit will feature a curated collection of the more than 70 winners from this year’s competition as well as a presentation of trophies to attending retailers/agencies.
This competition has been a labor of love. We know you will find inspiration in the winners and we hope to see your entry next year.
President, My Private Brand
Publisher, Global Retail Brands