Category: B1. New Brand
Retailer: Canadian Tire Corporation
Country: Canada
Agency: Rodmell & Co.

The packaging creates a cohesive overall brand look while helping consumers select the right products at shelf – especially important for complex categories. The prism graphic can be adapted with color cues, to act as both a design feature for the brand but also provides a clear visual way to differ


  • Patrick Rodmell – Lead Strategy
  • Marcus Nilsson – Creative Direction
  • Jane Stanfield – Design Team
  • Fabianne van Schaik – Design Team
  • Colin MacFadyen – Design Team
  • Birgit Kibbel – Account Management
  • Anthony Wolf – Associate Vice President
  • Unha Park – Brand Manager
  • Daniel Gotlilb – Associate Brand Manager

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