NOMA

Category: B1. New Brand
Retailer: Canadian Tire Corporation
Country: Canada
Agency: Rodmell & Co.

Summary:
The packaging creates a cohesive overall brand look while helping consumers select the right products at shelf – especially important for complex categories. The prism graphic can be adapted with color cues, to act as both a design feature for the brand but also provides a clear visual way to differ

Credits:

• Patrick Rodmell – Lead Strategy
• Marcus Nilsson – Creative Direction
• Jane Stanfield – Design Team
• Fabianne van Schaik – Design Team
• Colin MacFadyen – Design Team
• Birgit Kibbel – Account Management
• Anthony Wolf – Associate Vice President
• Unha Park – Brand Manager
• Daniel Gotlilb – Associate Brand Manager