Category: G9. Packaged Goods
Retailer: Boxed
Country: United States
Agency: Prince & Spring
Summary:
Between unique handmade food art and punny catchphrases, we looked to instill fun and humor into an otherwise stolid category. Since products would be displayed digitally and not shelf-to-shelf, we took full advantage of the opportunity to stand out from your everyday nut.
Credits:
- Brand Manager: Jeff Gamsey
- Art Director: Chris Cheung
- Packaging Designer: Vera Atamian
- Writer: Annslee Deluca
- Photography: Davis Hawk
