SILVER
THE FRESH MARKET COFFEE
Category: Packaged Goods
Retailer: Fresh Market
Country: USA
Agency: The Fresh Market

The team was tasked with creating packaging for a new line of naturally flavored coffee. The challenge was to create a design that really showed off the unique qualities of the flavored coffee. These coffees are flavored with real ingredients and spices you can actually see in the grounds. To really drive the ingredient focus we chose a direction that utilized overhead photography of elements and flavor cues in the coffees. There is so much brown and earth tones on the coffee shelf and we feel like the nice clean white label really differentiates itself from other products. The design also reminds us of something you’d see in a cookbook or food blog, really tapping into what our food-centric shoppers are familiar with. Since their release, these coffees have become very popular with our customers and strong addition to The Fresh Market’s Private Brand lineup.

Senior Category Manager – Private Label: Jennifer Oas
Assoc. Category Manager – Private Label: Michelle Beck
Designer: Alex Blake
Designer: Andy Kurtts
Photographer: Matt Hulsman, D Cube Studios
Photo Stylist: Alex Blake
Production: SGS