Real Katzennahrung

  • RETAILER: Real
  • COUNTRY: Germany
  • CATEGORY: G7. Pet Products
  • AGENCY: Yellow Dress Retail


  • Brand Manager: Anamaria Radoi
  • Art Director: Michelle Romeo-Wiegman
  • Designer: Lisanne Snoek
  • Illustrator: Willemijn de Lint

The German petfood market is on the move, especially in the premium segment. To serve its loyal customer base and to stand out from the competition, Real developed a private brand premium Cat food range. The new kid on the block uses impeccable quality and unorthodox design to communicate the new proposition to our clients. In design and especially communication, we literally brought the cat to life through the cat “Theodor”, used for in-store and online communication.

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