The 2025 edition of the Vertex Awards continues our mission to honor the very best in package design for Retailer-owned Brands around the world. With hundreds of entries from more than 50 countries, the competition reflects the creativity, innovation, and strategy driving this dynamic global industry.

As part of our global recognition, we award Agency of the Year in three regions, spotlighting the studios, agencies, and in-house teams that earn the highest total point scores across all categories:

• Best of Show = 10 points

• Publisher’s Choice = 7 points

• Gold = 5 points

• Silver = 3 points

• Bronze = 1 point

The three regional categories are:

• Americas (North America, South America, Central America, and the Caribbean)

• Europe, Middle East & Africa (EMEA) (including all of Europe, the Middle East, and Northern & Southern Africa)

• Asia Pacific (APAC) (covering Central & South Asia, Northeast and Southeast Asia, Australia, and Oceania)

Sánchez Romero Named 2024 Vertex Awards Retailer of the Year – Europe

In their first year entering the competition, Sánchez Romero has achieved what few ever do—earning the title of Retailer of the Year for Europe at the 2024 Vertex Awards and taking home the coveted Best of Show. This remarkable debut signals not just a win, but a bold new standard for design-led retail in Europe.

Founded in 1954 as a small specialty shop in La Castellana by Eduardo Sánchez Romero, the Madrid-based grocer has evolved into a beloved destination for gourmet food lovers and everyday shoppers alike. At Sánchez Romero, the everyday becomes extraordinary—offering both rare, high-end products and the trusted essentials that support wellness, variety, and joy at every table.

Their winning entries captured the essence of what sets Sánchez Romero apart: a brand experience built on inspiration, sensory delight, and design that elevates the act of shopping into something memorable. From refined typography to vibrant visuals, every element reflects their deep commitment to quality, personalization, and their promise to turn every visit into a feast for the senses.

Adding to this historic achievement, Supperstudio—the creative agency behind their work—was named Agency of the Year for Europe, cementing the powerful collaboration between retailer and designer. Together, they’ve not only redefined expectations—they’ve reimagined what’s possible.

This is more than a first-time entry. It’s a first-place statement from a retailer that’s been quietly mastering its craft for 70 years. With Sánchez Romero, Europe has a new leader in retailer-owned brand design—and the world is watching.