HEALTH-LED WATER

Category: Publishers Choice, B2: Redesigned Brand & G12. Beverages: Non-Alcoholic
Retailer: Mannings-Guardian Hong Kong
Country: Hong Kong
Agency: Passionfruit Asia

Project
Following Mannings’ retail brand renovation, the Mannings Water was to be re-designed to fit closely with the brand’s “health-led” beauty positioning, distinct orange retail identity, AND also satisfy customer-researched demands for: 1) Value for money, 2) Ergonomy (hand feel), and 3) Quality.

Credits:
Client Lead: Ms Fann Yuen;
Project Leadership: Mr. Craig Briggs;
3D Bottle Design: Mr. Christophe Blin (InSpirit Design);
Art Direction: Mr. Liem Cheung