ALDI Named First-Ever Vertex Awards Global Retailer of the Year

For the first time in Vertex Awards history, we are thrilled to introduce a new honor—Global Retailer of the Year. This award recognizes a retailer whose brand-building efforts rise above borders, whose design leadership spans continents, and whose commitment to excellence sets a worldwide benchmark.

The inaugural winner: ALDI.

With 14 winning entries across 5 countries, created in collaboration with 6 different agencies, ALDI has demonstrated an unmatched ability to execute bold, consistent, and eye-catching design on a global scale. Their 2024 wins include 7 Gold, 5 Silver, and 2 Bronze awards—each one a reflection of the brand’s clarity, confidence, and connection to the modern shopper.

From Europe to Australia to the Americas, ALDI’s retailer-owned brands deliver more than just value—they bring shelf-stopping impact, strategic coherence, and a visual language that translates across cultures without losing meaning or momentum.

This award celebrates more than a great year—it marks a legacy in the making. With presence, precision, and powerful design, ALDI has become the global standard for what retailer-owned brands can be.