The 2025 edition of the Vertex Awards continues our mission to honor the very best in package design for Retailer-owned Brands around the world. With hundreds of entries from more than 50 countries, the competition reflects the creativity, innovation, and strategy driving this dynamic global industry.

As part of our global recognition, we award Agency of the Year in three regions, spotlighting the studios, agencies, and in-house teams that earn the highest total point scores across all categories:

• Best of Show = 10 points

• Publisher’s Choice = 7 points

• Gold = 5 points

• Silver = 3 points

• Bronze = 1 point

The three regional categories are:

• Americas (North America, South America, Central America, and the Caribbean)

• Europe, Middle East & Africa (EMEA) (including all of Europe, the Middle East, and Northern & Southern Africa)

• Asia Pacific (APAC) (covering Central & South Asia, Northeast and Southeast Asia, Australia, and Oceania)

Brilliant. Bold. Unapologetically original. Supperstudio continues to redefine what creative excellence looks like in the world of branding and packaging.

With offices in Madrid and Bilbao, this fiercely independent agency has become one of the most exciting creative voices in Europe—and their performance in the 2025 Vertex Awards proves exactly why.

Led by Creative Director Paco Adin, Supperstudio’s work is fearless in its storytelling and flawless in its execution. Every design pulses with energy, personality, and purpose—whether it’s a minimalist masterpiece or a riot of expressive detail.

Their philosophy is simple: break the mold, not the message. And this year, they did just that—earning top honors and taking home the title of Agency of the Year – Europe, Middle East & Africa.

Congratulations to Supperstudio, the 2025 EMEA Agency of the Year, for making us look twice, think deeper, and believe in the power of packaging all over again.