Talabat Bonbon Bites

RETAILER: Talabat
BRAND: Talabat
COUNTRY: United Arab Emirates
AGENCY: Daymon Design
CATEGORY: Frozen

CREDITS:

Packaging Design: Daniela Araujo Creative Direction: Inês Batista Executive Creative Direction: Jens Sievert Account Executive: Sarah Simons Senior Manager Private Brand: Anna Szarecka Product Manager: Andres Hoyos Beltran

BRIEF:

Talabat Frozen Bonbon Bites packaging is designed to communicate indulgence and flavor intensity through a bold, structured visual system. The range uses a dark purple color to create a premium and credible positioning, with strong color contrasts dedicated to each flavor for clear differentiation. Typography is large and direct, ensuring fast product recognition, while close-up product imagery highlights texture, filling, and chocolate coating. The use of shadows and contrast adds depth and reinforces the rich, indulgent character of the range. The system is consistent across SKUs, scalable, and optimized for both shelf impact and digital visibility.