The 2026 edition of the Vertex Awards continues our mission to honor the very best in package design for Retailer-owned Brands around the world. With hundreds of entries from more than 50 countries, the competition reflects the creativity, innovation, and strategy driving this dynamic global industry.

As part of our global recognition, we award Agency of the Year in three regions, spotlighting the studios, agencies, and in-house teams that earn the highest total point scores across all categories:

• Best of Show = 10 points

• Publisher’s Choice = 7 points

• Gold = 5 points

• Silver = 3 points

• Bronze = 1 point

The Fresh Market Named 2026 Vertex Awards Retailer of the Year – Americas

For the second consecutive year, The Fresh Market has been named the Vertex Awards Retailer of the Year – Americas, further solidifying its reputation as one of the most influential and innovative retailers in the world of retailer-owned brands.

Based in Greensboro, North Carolina, The Fresh Market continues to raise the bar for specialty grocery retail through a carefully curated shopping experience built around quality, discovery, and food culture. Since its founding in 1982, the company has grown into a beloved national retailer with more than 160 stores across 22 states, earning a loyal customer base through its distinctive approach to merchandising, storytelling, and premium private brand development.

This recognition reflects more than standout packaging or product innovation. It speaks to The Fresh Market’s ability to create a cohesive brand experience that connects with shoppers at every touchpoint. From visual identity to product presentation, the retailer has consistently demonstrated how thoughtful design and strong brand strategy can elevate retailer-owned brands into true destination products.

At a time when retailer-owned brands are becoming increasingly important to consumers, The Fresh Market continues to lead with authenticity, consistency, and a clear understanding of what today’s shoppers value most: quality, trust, and experience.

Earning the title of Vertex Awards Retailer of the Year – Americas for a second year in a row is a testament to the strength of The Fresh Market’s vision and its continued leadership in shaping the future of retailer-owned brands.