GOLD

Boosting Bio+

BRAND: Superunie B.A BIO+

RETAILER:  PLUS, Boni, BOON, COOP, POIESZ, Jan Linders, Nettorama, Detailresult Group, Sligro, Hoogvliet, Vomar, Spar.

COUNTRY: Netherlands

CATEGORY: Redesigned Brand

AGENCY: SGK – Amsterdam

CREDITS:

• Toon van Dijk – Business Unit Manager, Superunie B.A
• Marloes Groos – Product Manager Bio+, Superunie B.A
• Marcel Verhaaf – Executive Creative Director, SGK Amsterdam 
• Arthur Brandenburg van den Gronden – VP Design Strategy & Growth
• Sandra Wiggers – Design Director, SGK Amsterdam 
• Carmel Klein – Designer, SGK Amsterdam 
• Patrícia Pereira – Designer, SGK Amsterdam 
• Monique Linders – Senior Account Director, SGK Amsterdam 
• Simone Bergman – Senior Account Director, SGK Amsterdam  (Adaptive roll-out completed in partnership with Mountain Design)