We are proud to present the Vertex Award IV Best of Show winner.

This year we will host the first ever Vertex Awards Celebration. The event will be held, just prior to the PLMA International trade show, May 15th, 2017 from 6:00-8:00 pm at the Hilton Amsterdam, Netherlands. All retailers, agencies, manufacturers and service providers are welcome to join us for this Free event.

Kyrey for Men – Male Deodorant

Best of Show & Gold
Category: P6. Body Care
Retailer: Consum
Country: Spain
Agency: Maslow

Summary:
The Spanish supermarket Consum was renewing its packaging. They asked for an innovative design for male products to stand out among competitors getting the young consumers’ attention. The transformation and the new graphic code brought great sales rating and evaluations on shopping intention tests.

Credits:

• Brand Manager: Inmaculada Gómez Expósito
• Strategy Director: Ana Niño
• Account Director: Marta Álvarez
• Creative Directors: Pau Rodilla, Jaime Aguiló
• Concept: Pau Rodilla
• Project Manager: Ana Niño
• Art Director: Pau Rodilla
• Designer: Jordi Escrivà
• Illustration: Jordi Escrivà