This year’s Vertex Publisher’s Choice winner is the stunning premium brand Club Del Gormet, from El Corte Ingles in Argentina. The design from tridimage takes clichéd black based premium tier design and gives it a compelling twist with bright colors and elegant design.

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Club del Gourmet
PRIVATE BRAND: Club del Gourmet
RETAILER: El Corte Inglés
COUNTRY: Spain
CATEGORY: B1. New Brand
AGENCY: tridimage

BRIEF:
The packaging design for the Spanish retailer El Corte Inglés shows a contemporary look ald communicates the premiumness of their products. Club del Gourmet targets people keen on new and exciting consuming experiences and their visual identity must bring its spirit on every package.

CREDITS:

  • El Corte Inglés Corporate Private Label Brand Manager: José Antonio Rojano
  • Tridimage Account Director: Juan Carlos de Miguel
  • Tridimage Design Directors: Adriana Cortese, Virginia Gines, Hernán Braberman
  • Tridimage Project Manager: Guillermo Dufranc
  • Tridimage Design Team: Pablo Iotti, Natalia Gioiosa