Introducing The Vertex Awards V Jury
The Vertex Awards V jury is composed of highly respected and experienced branding and package design professionals, handpicked from the private brand industry around the world. Thank you to the panel for dedicating their time, knowledge and hard work to adjudicate this year’s competition.
Since beginning his career 20 years ago, Paco has always been associated with branding and the packaging design. In 2003 he created Supperstudio, Branding & Contemporary Solutions Agency. Awards have included the Vertex Awards, D&AD Awards, Pentawards, Laus, Sol, Best Pac, He currently teaches in the Master of Marketing of the Faculty of Economics and Business in Bilbao.
Chief Creative Officer & Managing Partner
New York, USA
Barrack has twenty years experience in consumer and retail branding and is the creative vision behind U by Kotex and the rebranding of Duane Reade’s private label portfolio.
The Creative Pack
After 10 years at one of the top London branding & packaging agencies, Danielle founded The Creative Pack based in Los Angeles, California. She is dedicated to exceptional creative work and strives for high service standards in everything TCP does. Their work for large retailers, independent brands, and small startups has been rewarded with over 20 international awards including the Vertex Awards, HOW, GDUSA and American Graphic.
Creative Director, Brother Design
Prior to returning to New Zealand to manage the Foodstuffs New Zealand’s Pams brand, Bunny crafted private brand design for global companies including Johnson & Johnson, Gillette, and Kraft Foods. Bunny was awarded 2013 Vertex Best of Show for Pams Flour, and Vertex Gold Awards for Pams Premium Ice Cream, Pams Milk and Butter and Pams Baby.
Linda Casey is editor-in-chief of Brand Experience magazine or BXP, for short, which elevates the value of innovative and collaborative brand design as a strategic business competence across the omni-channel path to purchase. Prior to her role at Brand Experience magazine, Casey was editor-in-chief of Package Design magazine. She also has served on the editorial staffs of several converting and graphic arts publications, including Packaging Digest, Converting, Graphic Arts Monthly, High Volume Printing, In-Plant Printer, and SCIP.
SVP, Executive Creative Director
With nearly 25 years of experience, Childs has created award-winning, category-changing design, earning nearly 200 awards for his design, including two gold CLIOs. He believes design doesn’t just create value but shapes culture and impacts lives.
Steven Cox is a New York Based Creative Director, with 15+ years experience leading award-winning, branding and packaging design teams. Steven is a strong conceptual thinker and strategically focused designer. He believes in a hands-on approach to creative development that focuses on creating a supportive team culture. His branding and design experience is a unique mix
of national and private brands; Steven is currently the Creative Director at Daymon where his focus is dedicated to the creative evolution of private brands.
President, MBD; Vice President, Big Red Rooster
Marketing by Design (MBD)
A 25-year pioneer in creative management, Dubuc’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. BJ’s Wholesale Club, Smart & Final, The Home Depot, WinCo Foods and PriceSmart are among the retailer programs she currently runs.
Group Creative Director & Partner
Michael Duffy is the Global Creative Director with Equator and has been with the agency since 2003, co-founding its expansion from the UK to the US in 2008. Michael has over 20 years’ experience specifically within the private brand sector which includes some of the globe’s top retailers.
He leads Equator’s global creative teams, ensuring that everyone works together and collaborates effectively delivering Equator’s unique “All under one roof” approach.
Michael is committed to nurturing and fostering new talent and is resolutely focused on thoughtful guidance and building a culture where creativity is at the core of everything they do.
His vision is to continue to lead and develop market changing strategy to shift the landscape in the US by harnessing Equator’s global experience. As someone that has a passion for creating brands that stand out and challenge convention, Michael believes that every brief has the potential for tactical thinking and great design.
Private Brand Design Director
Guillermo Dufranc leads private brand projects at Tridimage, a leading Buenos Aires, Argentina based branding and structural & graphic package design agency. Since 1995 Tridimage has been helping shape world-class brands by working close to their clients on award winning design solutions.
He has been published in numerous international magazines and design blogs such as The Dieline (USA), Labels & Labeling (UK), Pack & Print Word (UK), Beverage Innovation (UK), Package Design Mag (USA), Creativ Verpacken (GER), Empaque + Conversion (Colombia), Enfasis (México & LatAm), Foro Alfa (LatAm).
A board member of the Japan Package Design Association, Eto has over 25 years of package design and advertising experience. His designs have been recognized nationally in Japan and globally. He has also served on the jury of the A’Design awards and competition, Japan Package Design Award, and The Dieline Awards.
Editor in Chief
John Kalkowski is the Editor in Chief of BRANDPackaging magazine. Kalkowski has served as editorial director of Packaging Digest and Converting, as well as editor of Food Online. He also has worked as marketing director of packaging equipment maker Delkor Systems and was North American marketing manager for Sun Chemical. Prior to joining Sun Chemical, he was the director of technical service for paper manufacturer Abitibi Consolidated.
Yellow Dress Retail
Limpens studied Fashion design
at the Academy of Applied Arts in Maastricht, Netherlands, and Design Management in Rotterdam, Netherlands. For twenty years he
has worked for Private Label manufacturers, design agencies
and leading retailers. He has experience in the creative and strategic side of Private Label packaging and is a leading expert
in retail design. He is the co-author
of “Private Label Uncovered.”
CCO & Partner
Richards has over 20 years of creative experience in branding and design, with MLR Chicago, FutureBrand, Interbrand and The Brand Union.
He has led creative development initiatives for clients including
Partner & Creative Director
DewGibbons + Partners
Nick leads the studio in providing solutions that are innovative, creative, economic, and effective. Powered by Beautiful Thinking – a unique combination of right and left brain thinking that seamlessly binds together strategy, design, and brand communications – he ensures that his clients’ businesses, brands, and consumers are at the heart of each and every brief. He has worked with many own label clients including Asda, Boots, and Morrisons – along with winning four Vertex Awards for Waitrose and Marks & Spencer.
Senior Package Designer
David Ziegler-Voll is a seasoned veteran of private brand and for the past eight years has served as a senior package designer for Trader Joe’s. Prior to generating creative for Trader Joe’s, David was the visual director for national retailer Buffalo Exchange before moving on to principal of a niche design studio servicing the fine arts, education, and the service industry.
David lives in Boston, MA and when he is not designing you’ll find him fretfully training for his first full Ironman triathlon.
Founder, Creative Director & Architect
Wenjun is a Cube-awarded member of the Art Directors Club, and focuses on product design, art and photography. His work has earned numerous awards including, One Show Design Pencil, Red Dot, Cannes Lions and HKDA Global Design. His work has been published and exhibited globally.