Introducing The Vertex Awards V Jury
The Vertex Awards V jury is composed of highly respected and experienced branding and package design professionals, handpicked from the private brand industry around the world. Thank you to the panel for dedicating their time, knowledge and hard work to adjudicate this year’s competition.
Since beginning his career 20 years ago, Paco has always been associated with branding and the packaging design. In 2003 he created Supperstudio, Branding & Contemporary Solutions Agency. Awards have included the Vertex Awards, D&AD Awards, Pentawards, Laus, Sol, Best Pac, He currently teaches in the Master of Marketing of the Faculty of Economics and Business in Bilbao.
Chief Creative Officer & Managing Partner
New York, USA
Barrack has twenty years experience in consumer and retail branding and is the creative vision behind U by Kotex and the rebranding of Duane Reade’s private label portfolio.
The Creative Pack
After 10 years at one of the top London branding & packaging agencies, Danielle founded The Creative Pack based in Los Angeles, California. She is dedicated to exceptional creative work and strives for high service standards in everything TCP does. Their work for large retailers, independent brands, and small startups has been rewarded with over 20 international awards including the Vertex Awards, HOW, GDUSA and American Graphic.
Creative Director, Brother Design
Prior to returning to New Zealand to manage the Foodstuffs New Zealand’s Pams brand, Bunny crafted private brand design for global companies including Johnson & Johnson, Gillette, and Kraft Foods. Bunny was awarded 2013 Vertex Best of Show for Pams Flour, and Vertex Gold Awards for Pams Premium Ice Cream, Pams Milk and Butter and Pams Baby.
Linda Casey is editor-in-chief of Brand Experience magazine or BXP, for short, which elevates the value of innovative and collaborative brand design as a strategic business competence across the omni-channel path to purchase. Prior to her role at Brand Experience magazine, Casey was editor-in-chief of Package Design magazine. She also has served on the editorial staffs of several converting and graphic arts publications, including Packaging Digest, Converting, Graphic Arts Monthly, High Volume Printing, In-Plant Printer, and SCIP.
SVP, Executive Creative Director
With nearly 25 years of experience, Childs has created award-winning, category-changing design, earning nearly 200 awards for his design, including two gold CLIOs. He believes design doesn’t just create value but shapes culture and impacts lives.
President, MBD; Vice President, Big Red Rooster
Marketing by Design (MBD)
A 25-year pioneer in creative management, Dubuc’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. BJ’s Wholesale Club, Smart & Final, The Home Depot, WinCo Foods and PriceSmart are among the retailer programs she currently runs.
Steven Cox is a New York Based Creative Director, with 15+ years experience leading award-winning, branding and packaging design teams. Steven is a strong conceptual thinker and strategically focused designer. He believes in a hands-on approach to creative development that focuses on creating a supportive team culture. His branding and design experience is a unique mix
of national and private brands; Steven is currently the Creative Director at Daymon where his focus is dedicated to the creative evolution of private brands.
Founder & Chief Creative Officer<br />
Fish out of Water Design
A creative visionary with over 25 years experience, Charlene leads the FISH creative team through her Rigorous Design approach.
Firmly believing in the transformative power of design, Charlene and her team have crafted exceptional Brand Coherent design solutions for clients such as Sobeys, Fujifilm and Burnbrae Farms.
With numerous design awards and accolades—including Canada’s Fastest Growing Companies by Profit 500—Charlene’s innovative approaches have led her to being recognized as one of Canada’s top 100 Women Entrepreneurs.
Group Creative Director & Partner
Michael Duffy is the Global Creative Director with Equator and has been with the agency since 2003, co-founding its expansion from the UK to the US in 2008. Michael has over 20 years’ experience specifically within the private brand sector which includes some of the globe’s top retailers.
He leads Equator’s global creative teams, ensuring that everyone works together and collaborates effectively delivering Equator’s unique “All under one roof” approach.
Michael is committed to nurturing and fostering new talent and is resolutely focused on thoughtful guidance and building a culture where creativity is at the core of everything they do.
His vision is to continue to lead and develop market changing strategy to shift the landscape in the US by harnessing Equator’s global experience. As someone that has a passion for creating brands that stand out and challenge convention, Michael believes that every brief has the potential for tactical thinking and great design.
Private Brand Design Director
Guillermo Dufranc leads private brand projects at Tridimage, a leading Buenos Aires, Argentina based branding and structural & graphic package design agency. Since 1995 Tridimage has been helping shape world-class brands by working close to their clients on award winning design solutions.
He has been published in numerous international magazines and design blogs such as The Dieline (USA), Labels & Labeling (UK), Pack & Print Word (UK), Beverage Innovation (UK), Package Design Mag (USA), Creativ Verpacken (GER), Empaque + Conversion (Colombia), Enfasis (México & LatAm), Foro Alfa (LatAm).
A board member of the Japan Package Design Association, Eto has over 25 years of package design and advertising experience. His designs have been recognized nationally in Japan and globally. He has also served on the jury of the A’Design awards and competition, Japan Package Design Award, and The Dieline Awards.
Editor in Chief
As BNP Media’ s new Packaging Market and Media Leader for their Food< Beverage and Packaging Division (FBP), John brings a wealth of journalistic and marketing experience to his new position. Prior to his promotion, he has served as Editor in Chief of Brand Packaging and Conference Program Director for the FBP's three packaging conferences. John also adds Editor in Chief of Packaging Strategies to his role with the FBP.
In related roles, Kalkowski has served as editorial director of Packaging Digest, Converting Magazine and Food Online. He also has worked as marketing director of packaging equipment maker Delkor Systems and was North American marketing manager for Sun Chemical, which makes packaging inks and coatings. Prior to joining Sun Chemical, he was the director of technical service for paper manufacturer Abitibi Consolidated.
He and his wife, Diane, live in Maricopa, AZ.
Yellow Dress Retail
Loe Limpens studied Fashion design at the Academy of applied arts in Maastricht and Design Management in Rotterdam in the Netherlands.
In 2001 Loe joined Albert Heijn (Ahold/Delhaize) first as Design Manager and later on as Senior Marketing Manager Visual Identity.
He was responsible for the successful visual repositioning of Albert Heijn in the 2001-2008 period, in which Private Label packaging design played a vital role. During this period Loe supervised the restyling of more than 10.000 Private Label SKU’s. Key elements in the success of this operation were speed to market and cost effectiveness.
In 2009 Loe started Yellow Dress Retail, an agency specialised in Retail communication, Retail design and Private Label Packaging design, with offices in Holland and India and clients in Austria, Zwitserland, Germany, Belgium, Holland and India.
Loe has become a leading expert in retail Design and retail Brand architecture. He is co-author of “Private Label Uncovered”, a 2011 released overview of mayor Retail Brands developments and “Managing Private Labels”, its 2015 released successor; Sharing knowledge from research and practice.
Loe is trained in the creative and strategic side of private label packaging and retail design and is a Jury member for several packaging design awards and a sought after keynote speaker on Design and Private Brands.
CCO & Partner
Richards has over 20 years of creative experience in branding and design, with MLR Chicago, FutureBrand, Interbrand and The Brand Union.
He has led creative development initiatives for clients including P&G, Bayer,
Partner & Creative Director
DewGibbons + Partners
Nick leads the studio in providing solutions that are innovative, creative, economic, and effective. Powered by Beautiful Thinking – a unique combination of right and left brain thinking that seamlessly binds together strategy, design, and brand communications – he ensures that his clients’ businesses, brands, and consumers are at the heart of each and every brief. He has worked with many own label clients including Asda, Boots, and Morrisons – along with winning four Vertex Awards for Waitrose and Marks & Spencer.
Senior Package Designer
David Ziegler-Voll is a seasoned veteran of private brand and for the past eight years has served as a senior package designer for Trader Joe’s. Prior to generating creative for Trader Joe’s, David was the visual director for national retailer Buffalo Exchange before moving on to principal of a niche design studio servicing the fine arts, education, and the service industry.
David lives in Boston, MA and when he is not designing you’ll find him fretfully training for his first full Ironman triathlon.
Founder, Creative Director & Architect
He is a Cube Awarded Member of New York the Art Directors Club (ADC), Pencil Awarded Member of New York The One Club, Member of The Architectural League New York and Member of the China Artists Association.
He graduated from the School of Architecture at China Central Academy of Fine Arts (CAFA). He then majored and graduated with a master’s degree in urban image design at the School of Design, also at CAFA.
ZHOU Wenjun’s work has earned a plethora of international awards, mainly including:
Art Directors Club Cube (US), One Show Design Pencil (US), Red Dot Awards (DE), Cannes Lions (FR), Tokyo Type Directors Club Awards (JP), HKDA global design awards (HK), A’ Design Awards (IT), International Photography Awards (US), Japan Typography Association (JP), International Design Awards (US), Design For Asia Awards (HK), GRAPHIS Awards (US), China National Art Exhibition highest prize (CN) and other awards.
Mr. ZHOU has been invited to Europe, Asia and America as Final Judge for several prestigious international Architecture/Design/Creative/Digital awards.
Such as: Spark Design Awards, A’ Design Awards, The Vertex Awards, Muse Creative Awards, Vega Digital Awards, CSS Design Awards, Creativity International Awards, Spark Design Awards, The Dieline Awards and the K-Design Awards
Zhou’s work has been published and exhibited globally, such as United States, Japan, Germany, British, Brazil, China, South Africa, India, Bulgaria, Hong Kong, Singapore, Austria, Chile, South Korea, Slovenia, Thailand, Argentina, France and Switzerland.