Introducing The Vertex Awards Jury

 

The Vertex Awards jury is composed of highly respected and experienced branding and package design professionals, handpicked from the retail, private brand and design industries around the world. Thank you to the panel for dedicating their time, knowledge and hard work to adjudicate this year’s competition.

Paco Adin

Paco Adin

Creative Director

Supperstudio
Spain

Since beginning his career 20 years ago, Paco has always been associated with branding and the packaging design. In 2003 he created Supperstudio, Branding & Contemporary Solutions Agency. Awards have included the Vertex Awards, D&AD Awards, Pentawards, Laus, Sol, Best Pac, He currently teaches in the Master of Marketing of the Faculty of Economics and Business in Bilbao.

Danielle Beal

Danielle Beal

Creative Director

The Creative Pack
California, USA

After 10 years at one of the top London branding & packaging agencies, Danielle founded The Creative Pack based in Los Angeles, California. She is dedicated to exceptional creative work and strives for high service standards in everything TCP does. Their work for large retailers, independent brands, and small startups has been rewarded with over 20 international awards including the Vertex Awards, HOW, GDUSA and American Graphic.

Paula Bunny

Paula Bunny

Creative Director, Brother Design

Brother Design
New Zealand

Prior to returning to New Zealand to manage the Foodstuffs New Zealand’s Pams brand, Bunny crafted private brand design for global companies including Johnson & Johnson, Gillette, and Kraft Foods. Bunny was awarded 2013 Vertex Best of Show for Pams Flour, and Vertex Gold Awards for Pams Premium Ice Cream, Pams Milk and Butter and Pams Baby.

Connie Cao

Connie Cao

Senior Graphic Designer

ACE Global Distribution (Shanghai) Ltd. a subsidiary of ACE Hardware Corporation USA
China

Connie Cao has over 15 years of package design & graphic design experience. She created packaging designs for Papa Johns, The Home Depot and POVOS (China professional manufacturer of home appliances) before joining Ace Hardware. At Ace, Connie focuses on creating private brand packaging for all categories within the hardware store. After joining ACE, she also took an IMC (integrated marketing communication) course at the Institute for China Business, HKU SPACE for two years (2012-2014). There she studied brand equity and brand communication. Connie believes that good package design improves brand value.

Maria Dubuc

Maria Dubuc

President, MBD; Vice President, Big Red Rooster

Marketing by Design (MBD)
Massachusetts, USA

A 25-year pioneer in creative management, Dubuc’s key talent is to combine a career’s worth of branding experience into something personal and unique for each and every client. BJ’s Wholesale Club, Smart & Final, The Home Depot, WinCo Foods and PriceSmart are among the retailer programs she currently runs.

Michael Duffy

Michael Duffy

Group Creative Director & Partner

Equator Design
Illinois, USA

Michael Duffy is the Global Creative Director with Equator and has been with the agency since 2003, co-founding its expansion from the UK to the US in 2008. Michael has over 20 years’ experience specifically within the private brand sector which includes some of the globe’s top retailers.

He leads Equator’s global creative teams, ensuring that everyone works together and collaborates effectively delivering Equator’s unique “All under one roof” approach.

Michael is committed to nurturing and fostering new talent and is resolutely focused on thoughtful guidance and building a culture where creativity is at the core of everything they do.

His vision is to continue to lead and develop market changing strategy to shift the landscape in the US by harnessing Equator’s global experience. As someone that has a passion for creating brands that stand out and challenge convention, Michael believes that every brief has the potential for tactical thinking and great design.

Guillermo Dufranc

Guillermo Dufranc

Private Brand Design Director

TridImage
Argentina

Guillermo Dufranc leads private brand projects at Tridimage, a leading Buenos Aires, Argentina based branding and structural & graphic package design agency. Since 1995 Tridimage has been helping shape world-class brands by working close to their clients on award winning design solutions.

He has been published in numerous international magazines and design blogs such as The Dieline (USA), Labels & Labeling (UK), Pack & Print Word (UK), Beverage Innovation (UK), Package Design Mag (USA), Creativ Verpacken (GER), Empaque + Conversion (Colombia), Enfasis (México & LatAm), Foro Alfa (LatAm).

Masanori Eto

Masanori Eto

Creative Director

AdBrain, Inc.
Tokyo, Japan

A board member of the Japan Package Design Association, Eto has over 25 years of package design and advertising experience. His designs have been recognized nationally in Japan and globally. He has also served on the jury of the A’Design awards and competition, Japan Package Design Award, and The Dieline Awards.

Chris Cheung

Chris Cheung

Co-founder

Boxed
USA

Chris is a co-founder at Boxed, an e-commerce startup destroying rainforests by delivering convenience and toilet paper in bulk. He is also a partner at Blackgate Ventures, having previously invested in prison social networks and blockchain technology for coffee shops.

Prior to Boxed and Blackgate Ventures, Chris honeymooned at Goldman Sachs before jumping out of a 45-story window to pursue mobile social gaming. As co-founder of Astro Ape SGS, he was somewhat involved in creating money-grubbing social games before being acquired by money-grubbing social gaming giant Zynga. To his dismay, he was named Director of Game Design at Zynga Mobile New York.

In a previous life, Chris worked at a number of Fortune 500 companies in a variety of roles. Blessed with insomnia and fluctuating states of unemployment, he also developed businesses ranging from auctioning clothes off the backs of Korean pop stars, to selling vampire-themed fan apparel to tweens, to defrauding Facebook’s nascent ad platform, and all while sleepwalking through his day jobs.

Chris barely earned his Bachelor’s in Economics from Johns Hopkins University and is in the midst of seeking a refund. Currently, in self-imposed exile having been diagnosed with linkedinitis (symptoms which include compulsively referring to himself in the third person), he spends his leisure time financing companies that may one day grant him mutant powers.

Charlene Codner

Charlene Codner

Founder & Chief Creative Officer<br />

Fish out of Water Design
Ontario, Canada

A creative visionary with over 25 years experience, Charlene leads the FISH creative team through her Rigorous Design approach.

Firmly believing in the transformative power of design, Charlene and her team have crafted exceptional Brand Coherent design solutions for clients such as Sobeys, Fujifilm and Burnbrae Farms.

With numerous design awards and accolades—including Canada’s Fastest Growing Companies by Profit 500—Charlene’s innovative approaches have led her to being recognized as one of Canada’s top 100 Women Entrepreneurs.

 

Steven Cox

Steven Cox

Creative Director

Daymon
Connecticut, USA

Steven Cox is a New York Based Creative Director, with 15+ years experience leading award-winning, branding and packaging design teams. Steven is a strong conceptual thinker and strategically focused designer. He believes in a hands-on approach to creative development that focuses on creating a supportive team culture. His branding and design experience is a unique mix of national and private brands; Steven is currently the Creative Director at Daymon where his focus is dedicated to the creative evolution of private brands.

Loe Limpens

Loe Limpens

Managing Partner

Yellow Dress Retail
Amsterdam, Netherlands

Loe Limpens studied Fashion design at the Academy of applied arts in Maastricht and Design Management in Rotterdam in the Netherlands.

In 2001 Loe joined Albert Heijn (Ahold/Delhaize) first as Design Manager and later on as Senior Marketing Manager Visual Identity.

He was responsible for the successful visual repositioning of Albert Heijn in the 2001-2008 period, in which Private Label packaging design played a vital role.During this period Loe supervised the restyling of more than 10.000 Private Label SKU’s. Key elements in the success of this operation were speed to market and cost effectiveness.

In 2009 Loe started Yellow Dress Retail, an agency specialized in Retail communication, Retail design and Private Label Packaging design, with offices in Holland and India and clients in Austria, Zwitserland, Germany, Belgium, Holland and India.

For over 25 years Loe has been working for Private Label manufacturers, design agencies and leading retailers.

Loe has become a leading expert in retail Design and retail Brand architecture. He is a co-author of “Private Label Uncovered”, a 2011 released overview of mayor Retail Brands developments and “Managing Private Labels”, its 2015 released successor; Sharing knowledge from research and practice.

Loe is trained in the creative and strategic side of private label packaging and retail design and is a Jury member for several packaging design awards and a sought-after keynote speaker on Design and Private Brands.

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Todd Maute

Todd Maute

Partner

CBX
New York, USA

As a partner at CBX, Todd is responsible for all things retail. He works with clients across multiple channels of trade including grocery, pharmaceutical, mass, pet specialty, consumer electronics, convenience, office, home improvement, clubs and auto parts supply. Under his leadership, the CBX branded environments division offers specialized services including retail strategy, brand development, market research, and store design.

Prior to joining CBX, Todd was vice president of marketing and consumer research for Daymon Worldwide, a global $10 billion sales and marketing company specializing in retail development of private label programs.

Todd has published articles on private label branding for PLBuyer, My Private Brand and Progressive Grocer. Todd has also spoken at FMI, PLMA, and NACS about retail brand development and growth.

Fred Richards

Fred Richards

CCO & Partner

Kaleidoscope
Chicago, United States

Fred is the CCO / Partner for Kaleidoscope. Fred ensures that Kaleidoscope leverages its diverse creative talent from all offices in Chicago, New York and Europe to generate fresh, strategic packaging design solutions for clients.

Fred joined Kaleidoscope in 2014 and has worked in the international design industry for more than 20 years, specifically in the “Fast Moving Consumer Goods” category. Having worked for some of the world’s leading branding and design companies in Britain, USA, Switzerland, Fred brings a multifaceted perspective and rich design philosophy to Interbrand’s design. A sought-after speaker at client and industry events, Fred has been profiled in local, national and international press publications such as Wall Street Journal, Adweek, The Economist, Hot Graphics International, Graphis, Design Week, Communication Arts, Brandweek and Shelf Impact. He is a member of the Design Management Institute.

Fred has lead creative work for: P&G (Cascade, Dawn, Joy, Duracell, Old Spice, Charmin, Aussie, Infusium, Head & Shoulders, Puffs, Pepto Bismol, Align and Bounty), Bayer (Aleve & Aspirin), Wrigley (5 Gum, Orbit, LifeSavers, Extra, Skittles), GSK (Beechams, Tums, Pronamel, Zovirax, Abreva) Reckitt Benckiser (Airwick), Kimberly Clark, AT&T, Akzo Nobel, Valvoline, Hunter, Lowe’s and Kroger among others.

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Tatiana Ryfer

Tatiana Ryfer

Head of the Branding & Visual Identity

Carrefour
France

From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana Ryfer has a design career marked by an international path.

Head of the Branding & Visual Identity design department in Carrefour for over 8 years now, Tatiana was able to contribute to building the design culture inside the company. By managing all the brand’s visual aspects, she helped create consistency through all customer’s touchpoints.

With a prior 3-year experience in the Decathlon Group – leading European Sports Retailer, known for its innovation approach – as Branding & Packaging Manager, Tatiana had the opportunity to create and develop some of the group’s own brands and to collaborate with its 160 members design team.

Her former experiences were split between Brazil, where she opened her own design Studio specialized in Branding, Signage and Packaging and became a referenced packaging teacher in one of the most renowned design schools in the country and New York where she spent 3 years doing a Branding & Packaging Masters in Pratt Institute and working for design agencies.

Rich from this experience, Tatiana shares a 360° design approach and a passion for building authentic brands that talk, share and understand its audience.

Jens Sievert

Jens Sievert

Creative Director

Daymon International
Lisbon, Portugal

Jens is the creative director at Daymon International, where he leads a multi-disciplinary design team. He creates brands, retail design solutions and packaging design strategies for top retailers across the globe, specially focused on Private Brands. With almost a 20 year long career, Jens is a mixture of a creative mind and strategist, with a background that touches all fields of design.

After joining Daymon in 2013, Jens kicked-off the international design team and since then he has delivered projects for more than 28 Retailers, helping to develop brands in 19 different countries. This international experience makes him a reference in cross-countries design strategies and in bringing local culture into the design process.

As a lead designer, Jens is focused on people, in the start-up and development of design teams, fostering talent and in assuring focus on innovation and brand storytelling by implementing design best practices. He believes that passion delivers great work and that it transcends to the final product by creating strong connections with the consumer.

Jens is an award-winning designer in branding, packaging design, product design and editorial, including 19 Vertex Awards.

Nick Vaus

Nick Vaus

Partner & Creative Director

Free the Birds
United Kingdom

Nick is responsible for the creative concepts and development from the agency. Or the Beautiful Thinking stuff. The rigor and relevance of the concepts, the perfection of the execution, the all-around inspiration, imagination, and general ‘swipe-me-sideways-that’s-brilliant’ – ness of everything. And Nick is very, very, very, add a very, attentive to detail. Expect high standards. He does.

ZHOU Wenjun

ZHOU Wenjun

Founder, Creative Director & Architect

524 Studio
China

He is a Cube Awarded Member of New York the Art Directors Club (ADC), Pencil Awarded Member of New York The One Club, Member of The Architectural League New York and Member of the China Artists Association.

He graduated from the School of Architecture at China Central Academy of Fine Arts (CAFA). He then majored and graduated with a master’s degree in urban image design at the School of Design, also at CAFA.

ZHOU Wenjun’s work has earned a plethora of international awards, mainly including:
Art Directors Club Cube (US), One Show Design Pencil (US), Red Dot Awards (DE), Cannes Lions (FR), Tokyo Type Directors Club Awards (JP), HKDA global design awards (HK), A’ Design Awards (IT), International Photography Awards (US), Japan Typography Association (JP), International Design Awards (US), Design For Asia Awards (HK), GRAPHIS Awards (US), China National Art Exhibition highest prize (CN) and other awards.

Mr. ZHOU has been invited to Europe, Asia and America as Final Judge for several prestigious international Architecture/Design/Creative/Digital awards.

Such as: Spark Design Awards, A’ Design Awards, The Vertex Awards, Muse Creative Awards, Vega Digital Awards, CSS Design Awards, Creativity International Awards, Spark Design Awards, The Dieline Awards and the K-Design Awards

Zhou’s work has been published and exhibited globally, such as United States, Japan, Germany, British, Brazil, China, South Africa, India, Bulgaria, Hong Kong, Singapore, Austria, Chile, South Korea, Slovenia, Thailand, Argentina, France and Switzerland.

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