All entrants may enter as many relevant individual or brand categories as they like.
Entering in an individual category does not automatically enter you into the New Brand or Redesigned Brand categories.
Contest categories are as follows:
These categories are focused on recognizing the brand as a whole – You may also enter the same products in the appropriate Individual Category
B1. New Brand – this category is focused on new brand design and should demonstrate how the brand comes to life in a variety of products, structures, and sizes. A photograph of a grouping of 3-7 packages must be included. This is focused on the creation of a new brand not categories within an existing brand.
B2. Redesigned Brand – this category is focused on brand redesign. A before and after photograph must be included. As well as an optional photograph of a grouping of 3-7 packages. This is focused on the total redesign of an existing brand not categories within an existing brand.
B3. Licensed or Co-Brand – this category is designed to included licensed brands used by retailers as exclusive offers. (ie Celebrity Chef for retailer or Designer for Retailers or simply a known brand licensed and exclusive to the retailer.)
B4. Holiday or Limited Edition Private Brand
These categories are focused on recognizing individual products or lines of products within a brand. If appropriate you may also enter the same products in the appropriate Brand Category.
P1. Clothing: clothing, shoes, lingerie, underwear, hosiery, hats, etc.
P2. Health Care: OTC, pharmaceuticals, vitamins, optical, toilet paper, tissues, feminine hygiene, diapers, etc.
P3. Body Care: soaps, bath & shower products, deodorants, dental products, hair care, shaving, sun protection, hand and foot care, etc.
P4. Beauty: perfumes, cosmetics, make-up, etc.
P5. Baby: Diapers, wipes, medicine, food
G2: Organic and Natural food
G3. Packaged Goods
G5. Beverages: Alcoholic
G6. Beverages: Non-Alcoholic
G7. Pet Products: food, accessories, and toys
G8. International/Specialty food
H1. Home Cleaning: detergents, cleaning products, and utensils, batteries, light bulbs, etc.
H2. Home Care: paper products, trash bags, etc
H3. Organic and Natural cleaning and paper
H4. Home Improvement & tools, DIY, gardening, etc.
H5. Home decor: lamps, objects, accessories, and decoration of the house, kitchenware, etc.
H6. Electronics: Computers, cell phones, tablets, home audio and theater, accessories, etc.
H7. Office: pens, binders, paper, stationery, etc.
H8. Automobile products: additives, oils, car care, spare parts, etc.
H8. Entertainment: music, photography, phones, etc.
H10. Sporting goods, camping, toys, and games