You may enter any one of individual categories and two overall brand categories: New Brand and Redesigned Brand.
Entering in an individual category does not automatically enter you into the New Brand or Redesigned Brand categories.

Contest categories are as follows:

BRAND CATEGORIES

These categories are focused on recognizing the brand as a whole – You may also enter the same products in the appropriate Individual Category
B1. New Brand – this category is focused on new brand design and should demonstrate how the brand comes to life in a variety of products, structures, and sizes. A photograph of a grouping of  3-7 packages must be included. This is focused on the creation of a new brand not categories within an existing brand.

B2. Redesigned Brand – this category is focused on brand redesign. A before and after photograph must be included. As well as an optional photograph of a grouping of  3-7 packages. This is focused on the total redesign of an existing brand not categories within an existing brand.

B3. Licensed or Co-Brand – this category is designed to included licensed brands used by retailers as exclusive offers. (ie Celebrity Chef for retailer or Designer for Retailers or simply a known brand licensed and exclusive to the retailer.)

B4. Holiday or Limited Edition Private Brand

INDIVIDUAL CATEGORIES

These categories are focused on recognizing individual products or lines of products within a brand. If appropriate you may also enter the same products in the appropriate Brand Category.

B1. New Brand – this category is focused on new brand design and should demonstrate how the brand comes to life in a variety of products, structures, and sizes. A photograph of a grouping of 3-5 packages must be included

B2. Redesigned Brand – this category is focused on brand redesign. A before and after photograph must be included. As well as an optional photograph of a grouping of 3-7 packages.

B3. Licensed or Co-Brand – this category is designed to included licensed brands used by retailers as exclusive offers. (ie Celebrity Chef for retailer or Designer for Retailers or simply a known brand licensed and exclusive to the retailer.)

B4. Holiday or Limited Edition Private Brand

P1. Clothing: clothing, shoes, lingerie, underwear, hosiery, hats, etc.

P2. Health Care: OTC, pharmaceuticals, vitamins, optical, toilet paper, tissues, feminine hygiene, diapers, etc.

P3. Body Care: soaps, bath & shower products, deodorants, dental products, hair care, shaving, sun protection, hand and foot care, etc.

P4. Beauty: perfumes, cosmetics, make-up, etc.

P5. Baby: Diapers, wipes, medicine, food

G1. Fresh

G2: Organic and Natural food

G3. Packaged Goods

G4. Frozen

G5. Beverages: Alcoholic

G6. Beverages: Non-Alcoholic

G7. Pet Products: food, accessories, and toys

G8. International/Specialty food

H1. Home Cleaning: detergents, cleaning products, and utensils, batteries, light bulbs, etc.

H2. Home Care: paper products, trash bags, etc

H3. Organic and Natural cleaning and paper

H4. Home Improvement & tools, DIY, gardening, etc.

H5. Home decor: lamps, objects, accessories, and decoration of the house, kitchenware, etc.

H6. Electronics: Computers, cell phones, tablets, home audio and theater, accessories, etc.

H7. Office: pens, binders, paper, stationery, etc.

H8. Automobile products: additives, oils, car care, spare parts, etc.

H8. Entertainment: music, photography, phones, etc.

H10. Sporting goods, camping, toys, and games

 

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