MY PRIVATE BRAND
My Private Brand was launched by Christopher Durham in late 2008 and has quickly become the most widely read daily publication on Private Brands in the world. It’s the leading resource for retailer owned Brand development, analysis, best practices, news, information and jobs. With readership from retailers, private brand manufacturers, branding agencies and thought leaders from around the world, My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is an author and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Metro, Lowe’s, Food Lion, Hannaford and more. He has published five definitive books on private brands and plans to launch two more in 2017.