All entrants may enter as many relevant individual or brand categories as they like.

Entering in an individual category does not automatically enter you into the New Brand or Redesigned Brand categories.

Contest categories are as follows:


These categories are focused on recognizing the brand as a whole – You may also enter the same products in the appropriate Individual Category

B1. New Brand – this category is focused on new brand design and should demonstrate how the brand comes to life in a variety of products, structures, and sizes. A photograph of a grouping of 3-5 packages must be included

B2. Redesigned Brand – this category is focused on brand redesign. A before and after photograph must be included. As well as an optional photograph of a grouping of 3-7 packages.

B3. Licensed or Co-Brand – this category is designed to included licensed brands used by retailers as exclusive offers. (i.e. Celebrity Chef, Designer or simply a known brand licensed and exclusive to the retailer.)

B4. Holiday or Limited-Edition Private Brand


These categories are focused on recognizing individual products or lines of products within a brand. If appropriate you may also enter the same products in the appropriate Brand Category.

P1. Women’s Clothing: clothing, shoes, lingerie, underwear, hosiery, hats, etc.

P2. Men’s Clothing: clothing, shoes, underwear, hats, etc.

P3. Children’s Clothing: clothing, shoes, underwear, hats, etc.

P4. Health Care: OTC, pharmaceuticals, vitamins, optical, toilet paper, tissues, feminine hygiene, diapers, etc.

P5. Body Care: soaps, bath & shower products, deodorants, dental products, hair care, shaving, sun protection, hand and foot care, etc.

P6. Beauty: perfumes, cosmetics, make-up, etc.

P7. Baby: Diapers, wipes, medicine, food

G1. Fresh

G2: Organic and Natural food

G3. Packaged Goods

G4. Frozen

G5. Beverages: Alcoholic (liquid)

G6. Beverages: Non-Alcoholic (ready to drink)

G7. Pet Products: food, accessories, and toys

G8. International/Specialty food

H1. Home Cleaning: detergents, cleaning products, mops, brooms, etc.

H2. Home Care: paper products, trash bags, batteries, light bulbs, etc.

H3. Organic and Natural cleaning and paper

H4. Home Improvement & tools, DIY, gardening, etc.

H5. Home decor: lamps, objects, accessories, and decoration of the house

H6. Electronics: Computers, cell phones, tablets, home audio and theater, accessories, etc.

H7. Office: pens, binders, paper, stationery, etc.

H8. Automobile products: additives, oils, car care, spare parts, etc.

H9. Entertainment: music, photography, television, movies, etc.

H10. Sporting goods and camping,

H11. Toys and games

H12. Kitchenware

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