AWARD: Gold
Star Wars Pet Fans Collection Collectible Dog Toys
PRIVATE BRAND: Star Wars Pet Fans Collection by Petco
RETAILER: Petco and Unleashed by Petco
COUNTRY: United States
CATEGORY: B3. Licensed or Co-Brand
AGENCY: Petco Animal Supplies, Inc. In-house creative packaging team

BRIEF:
Our goal was to create standout packaging for our first in a series of Star Wars collectible dog toys. Red Luxor foil stamp and spot gloss with rainbow glitter bring iconic Star Wars light rays to life, while copy mimics the origin story, calling on rebel pets and parents to “play or display.”

CREDITS:

• Creative Director: Lorena Rios
• Graphic Design: Lindsey Schmal
• Packaging Engineer: Gregory Cypser
• Illustrator: Ben Foos
• Production: Nicholas Possedi
• Copywriter: Nancy Romps
• Product Photography: OneKreate
• Printer/Packaging Supplier: I&E Packaging, LLC
• Manufacturer: Chewbacca and Kylo Ren: Pet Party, Captain Phasma: Jincheng