AWARD: Gold
Personnelle Training Pants
PRIVATE BRAND: Personnelle
RETAILER: The Jean Coutu Group (PJC) Inc.
COUNTRY: Canada
CATEGORY: P5. Health Care
AGENCY: Cabana Séguin inc.

BRIEF:
House brand skus created to compete with the Canadian national brands. Designed to attract a multi-ethnic group of parents, while making it more exciting for kids to wear the product. The most important info is repeated on 4 of the 6 sides to ensure that it’s recognizable however it is stocked.

CREDITS:

• Creative Director: Martine Gadbois
• Art Director: Sandrine Henkinbrant
• Graphic Designer: Stéphane Geoffrion
• Account Manager: Andrea Lange
• Supplier:  Irving Personal Care Ltd