AWARD: Gold
Yardworks Brand Revitalization
PRIVATE BRAND: Yardworks
RETAILER: Canadian Tire
COUNTRY: Canada
CATEGORY: H15. Home Improvement
AGENCY: Jackman Reinvents

BRIEF:
The Yardworks brand packaging was completely overhauled to create a strong yet approachable concept focused on easy customer decision making. The design includes a special treatment to call out innovative product features. The result is increased sales and improved quality perception for the brand!

CREDITS:

Canadian Tire Team:

• Anthony Wolf – AVP, Private Label Brands
• Neema Shah – Brand Manager, Private Label brands
• Tracy Platt – Brand Development Manager
• Norm Green – Packaging Team Lead
• CTR Product Development Team

Jackman Reinvents Team:

• Brand Designer- Christian Hanson
• Production Artist- Robert Snider
• VP Creative Director, Brand & 360 Design- Michelle Donnelly
• Director, Brand Planning- Raymond Ludwin