AWARD: Gold
Wine with Character
PRIVATE BRAND: Jumbo
RETAILER: Jumbo Supermarkten N.V.
COUNTRY: Netherlands
CATEGORY: G11. Beverages: Alcoholic
AGENCY: OD

BRIEF:
The new designs are developed from the idea of giving a character to the wine. The excellent tastes of the wine enforce a suggestion of food, which they can be served with. The initials of the type of wine are delicately illustrated in culinary suggestions. The characters give character to the wine

CREDITS:

• Sabine Snijders-Simons (Jumbo)
• Iris van den Berg (Jumbo)
• Niels Alkema (OD)
• Anne-Marit van de Kuilen (OD)
• Jan van der Hoeven (Illustrations)