AH Biologisch
PRIVATE BRAND: AH Biologisch
RETAILER: Albert Heijn
COUNTRY: Netherlands
CATEGORY: B2. Redesigned Brand
AGENCY: Millford

BRIEF:
The redesign of puur&eerlijk to a biological brand which is accessible to a wider audience. The design connects the idea of ‘purely natural’ with the temptation of delicious flavors. The design is translated into the entire range, which consists of hundreds of honest and sustainable products.

CREDITS:

• Millford: Tahir Idouri, Jobert van de Bovenkamp, Marco de Meijer, Wouter Stroo, Sascha Balk, Ilvy van den Berg
• Albert Heijn: Floor Derksen, Jelka Molenaar, Mirte Huizinga
• Photography: Studio Tobias Raymond