475 - Member's Mark Electronics 1Member’s Mark Electronics
PRIVATE BRAND: Member’s Mark
RETAILER: Sam’s Club
COUNTRY: United States
CATEGORY: B1. New Brand
AGENCY: Rouge 24, Inc.

BRIEF:
The packaging of this totally new line features metallic inks and foils, three-dimensional effects and graphic red light energy waves for a high-tech feel. The majority of product information appears on the back of the packaging for a simple, clean and easily accessible appearance.

CREDITS:

  • Senior Brand Manager at Sam’s Club : Flemming Aase
  • Creative Director : Michael Schmidt
  • Designer : Bri Bigaouette

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