Fresh Soup
PRIVATE BRAND: ASDA Supermarket
PRIVATE BRAND: ASDA Supermarket
COUNTRY: United Kingdom
CATEGORY: G8. Fresh
AGENCY: Brandhouse

BRIEF:
Create a range that appeals to two very different audiences – the traditionalist who will buy the same thing week after week and the adventurous who’s willing to try something new and a bit different. A restricted print process meant the illustrations had to work hard to communicate freshness.

CREDITS:

• Designer – Khrissie Farrands and Sadia Roberts
• Creative Director – Gavin Greenhalf
• Account Director – Amy Casey