468 - expressi-groupExpressi Range
PRIVATE BRAND: Expressi
RETAILER: ALDI
COUNTRY: Australia
CATEGORY: B2. Redesigned Brand
AGENCY: Motor Brand Design

BRIEF:
Advances in pod technology are reflected in the Expressi revitalization while maintaining brand recognition. The focus is shifted from product education to emotion, driving appetite appeal. Pre-existing designs are embellished with foiling, new photography and embossing to add depth.

CREDITS:

  • Design Director – Peter Cooper
  • Group Account Director – Nikki Moeschinger
  • Project Manager – Alex Sinclair
  • Brand Manager – ALDI Stores
  • Photographer – Rick Lee

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