BJs Wellsley Farms
PRIVATE BRAND: Wellsley Farms
RETAILER: BJs
COUNTRY: United States
CATEGORY: B2. Redesigned Brand
AGENCY: CBX

BRIEF:
Through a massive brand consolidation effort, the new design consists of a new ID & pack design to communicate high-quality sourcing. New photography, logos, fonts & other visual/narrative elements educate Members on how these products meet their needs of value, freshness, selection, and quality.
CREDITS:

• CBX