Limited Time Originals – Holiday

SILVER
Brand: Giant / Stop & Shop
Retailer: 
Giant / Stop & Shop
Country: United States
Category: B4. Holiday or Limited Edition Private Brand
Agency: Ahold Own Brands Design

Summary:
The evolution of Ahold’s Limited Time Originals program in 2017 started with a revised Limited Time Originals logo. The seal that once acted as a limited time endorser, has been retooled and repositioned as the brand. Seasonally inspired flavors delivered within a uniformed, yet festive, pack.

Credits:

  • Senior Vice President, Own Brands: Juan De Paoli
  • Creative Director, Designer: Paul Skozilas
  • Director of Merchandising: Mark Gilliand
  • Director of Brand Management: Kasey Sheffer

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