El Corte Inglés Tex Mex
GOLD
Brand: El Corte Inglés
Retailer: El Corte Inglés
Country: Spain
Category: G3. Packaged Goods
Agency: Supperstudio
Summary:
Traditional Mexican culture inspires the new Mexican food range of El Corte inglés. A new design that mixes with a common background colour the real product with the most traditional elements of the Mexican universe: music, fruits, hats…
The packaging made the consumers travel to a Mexican cantine through the selected collection of handmade style illustrations.
This range includes the three references of nachos and also one reference of corn tortillas and three references of Mexican sauces.
Credits:
- Paco Adín. Creative Director
- Lourdes Morillas. Account Director
- Susana Seijas. Executive Manager
- Private Label Brand Manager El Corte Inglés.- Jose Antonio Rojano
